Paul Smith and Kate Moross for Vine

Celebrating Paul Smith's arrival onto new mobile video sharing service Vine, we're pleased to announce a partnership with London-based illustrator and film-maker Kate Moross.
 
In the run-up to Paul Smith's women's autumn/winter 13 show, Kate Moross created a series of short video clips hosted on the Paul Smith Vine account and shared across social media channels Twitter and Facebook. Equipped paul smith mini cooper bag with little more than an iPhone and the Vine application, Kate teased out glimpses into the new collection, debuting as part of London Fashion Week on Sunday 17th February.
 
Each clip reflected a different aspect of the show or reference for the collection: in debut Vine post 'BLINDS' the iconic Paul Smith insignia is introduced; in 'REFLECT' a hint at the show's venue, Tate Britain, was made; in 'INFINITE' a key print from Paul Smith Wash Bag the collection, a photo taken by Paul of a chandalier in Cuba is looped; in 'STATIC' the Yves Klein blue colour that was paul smith holdall dominant in several autumn/winter 13 pieces is seen; finally, 'FLASH' kicks-off a countdown to the final hour before the show.
 
Describing the partnership, Kate explains: "Creating these video clips for Paul Smith's Vine campaign is really exciting. The format is so immediate, all professional video tools are off limits, instead we're creating animations, loops and video effects using colour filters, miniature lenses and Paul Smith iPhone 5 Case simple objects. We're drawing influence from the themes and palette of paul smith bags the collection revealing glimpses of what's to come in Sunday's catwalk show."

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