Fashion Reviews 009

2013年10月7日星期一

Mobile camp supports Timberland's fall collections

The Timberland Company announced a bold integrated marketing campaign to create a dialogue with young city black timberland boots dwelling consumers around the world. The program supports Timberland's modern, stylish and eco-conscious fall 2009 footwear collections and includes mobile iPhone and Blackberry applications and games; interactive billboards; branded videos and commercials on Hulu; customizable Pandora radio stations; reverse sidewalk graffiti; "station domination" out-of-home advertising; in-store promotions and retail windows; and public relations targeting trend-driving blogs and magazines. Select campaign elements launch this month in the U.S., Italy and the U.K.

"We are very excited to launch an innovative marketing program that engages young millennial consumers where they are - online, on their phones and out in major cities around the cheap timberlands shoes world," said Theresa Palermo, Senior Director of Marketing for North America.

Jim Davey, Timberland's Vice President of Global Marketing, added: "This combination of social and digital media, combined with innovative advertising and public relations, creates a meaningful conversation with our young consumers and demonstrates fur timberland boots Timberland's commitment to integrated marketing timberland boots sale around the world."

Mobile Media
Timberland has partnered with mediahub from Mullen and Ansible Mobile to launch "Expedition Timberland," a mobile iPhone and Blackberry application that celebrates the new Timberland Mountain Athletics and Earthkeepers collections by enabling outdoor enthusiasts to discover adventures in big cities. The customized city application is available now in six U.S. markets: New York City, Los Angeles, Chicago, Boston, Denver and Minneapolis. "Expedition Timberland" timberland store guides users to hiking trails, neighborhood walks, secret spots for relaxing and the best city views, among other outdoor oriented activities.

Ten additional markets will be added to the "Expedition Timberland" application beginning in November 2009 and into early 2010. Through a voting mechanism built into the application, consumers will have a say about which pre-selected markets and special features are added to the mobile media program.

Additional creative elements for the application, relevant to consumers in any market, include a game for the iPhone called "Timber Trail" that invites players to select the appropriate Timberland gear in order to overcome various obstacles; a music component for the iPhone that creates an adventurous playlist and updates with fresh music selections each week; a gear section that provides product information and a WAP site with a full Timberland product catalog featuring mapping and search functionality. Both the application and WAP site have click-to-call functionality that makes it easy to buy Timberland product and locate stores.

The "Expedition Timberland" mobile application for iPhone is set to launch on September 14. The mobile application for Blackberry will launch on September 21.

Carbon emissions at Timberland facilities dive

In 2012, Timberland furthered its "beyond factory fur timberland boots walls" approach to social and environmental impacts in its supply chain through a variety of projects that promote the welfare of employees and their communities.

Projects supported by Timberland this year included parenting skills and stress management training in China, a community child care center and financial literacy programs in India, and clean drinking water towers in northern Vietnam.

The company also launched timberland store SAI's (Social Accountability International's) Social Fingerprint tool for benchmarking and guiding factories in developing best-in-class social/labor management systems, exceeding its goal for factories reaching timberland boots sale Level 3.

Timberland employees completed black timberland boots 81,921 hours of community service in 2012. Many of those hours were dedicated to the company's two major service events – Serv-a-palooza, Timberland's annual global community service event, and Earth Day – and involved thousands of employees and guests in service projects around the world. This is part of the company's 20-year tradition of giving employees up to 40 hours of paid time to engage in community service each year.

"Timberland embeds sustainability into its strategic business objectives, an approach we find highly effective," added Newton. "To meet those objectives, we must hold our company accountable for its actions through transparent reporting."

About Timberland

Timberland, a wholly owned subsidiary of VF Corporation, is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland cheap timberlands shoes markets products under the Timberland, Timberland PRO, and Timberland Boot Company brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature.

Timberland lays-off employees at Stratham facility

Timberland – the iconic US-based outdoor and action wear label has laid-off a number of employees at its Stratham facility, mainly due to organizational changes.

Timberland, which was taken over by another apparel retailer – VF Corporation just under a year back, has a workforce of around 5,600 and has stores across all the continents.

Without divulging the number of workforce laid-off, a spokesperson for Timberland told fibre2fashion, “We continue to evolve our structure so that it is better aligned with our cheap timberlands shoes long term growth and profit objectives.

“Wherever possible, a few people were moved to other positions and fur timberland boots those timberland store impacted will receive support through severance and other transitional benefits, including outplacement assistance”, he informed.

As an afterthought, the spokesperson timberland boots sale added, “However, over time, growing the business and adding new capabilities should black timberland boots actually result in more Timberland jobs being added in the coming years”.

Fibre2fashion News Desk - India

Introducing the Louis Vuitton Epi Leather Neverfull Bag - PurseBlog

The Louis Vuitton Neverfull celine mini luggage bags Bag may be one of the brand’s newest classics, but that doesn’t mean LV is in a rush to flood the market with as many different versions as possible. First, there was only monogram canvas, and then came Damier, both Eben and Azur. Today, we’re excited to bring you the first leather version of the ever-popular tote – the celine phantom luggage Louis Vuitton Epi Leather Neverfull Bag MM.

For the moment, the Epi Neverfull only comes in the medium MM size, which is probably just fine for most shoppers – it’s the most popular of the three options anyway. The initial run of the bag comes in seven colors, ranging from basic black to brights like yellow and orange, and boasts a microsuede Paul Smith Bags interior. The bag retails for $1,990 and is available now, both at Louis Vuitton stores worldwide and LouisVuitton.com. outlet cheap Mulberry Bags sale We’d give you a direct link to the product page, but at present, the company’s website isn’t cooperating with our efforts to locate that page. (Or to open at all.) Luckily, we have a Celine Phantom Bags bunch of photos of the new bag, in all its colorful glory, below. (Update: Louis Vuitton has provided !)

Shop our picks from Rue La La's enormous Black Friday Designer Accessories Sale! - PurseBlog

Regular Black Friday sales are fun, but you know what’s really fun? Being able to get your hands on vintage and gently used pieces that aren’t normally available on the Internet at all. That’s where our friends at Rue La La come in – they’re known for offering the best vintage and gently used rare pieces on the Internet, and because today is such a huge day in online shopping, they’ve cooked up something particularly special for you with the Rue La La Luxe Gifts Sale.

With everything from Hermes, Louis Vuitton and Chanel bags, to Chanel and Hermes accessories, to Tiffany jewelry (a first!), this huge sale has not only a bunch of options for the luckiest recipients on your gift list this holiday season, but also perhaps a little something with which you might treat yourself. After all, it’s the outlet cheap Mulberry Bags sale ladies in the family that usually experience the most holiday stress because we’re generally the ones saddled with the duties of gift-buying, wrapping and cooking. You deserve a treat (or maybe two), and we’ve got some suggestions to get you started when the sale opens in half an hour. Shop quickly, though – the sale runs from 3 p.m. today, November 23 to 11 a.m. Monday, November 26.

Hermes Black Lizard Birkin, 25cm

Neutral enough to be taken out for a spin whenever you please, small enough to get oohs and ahhs at an after-work event; this exotics Birkin is celine phantom luggage the best of celine mini luggage bags both worlds.

Louis Vuitton Limited Edition Monogram Salina Rubis Tote

Limited edition Louis Vuitton bags are very hard to come by, and this one, with its red trim and totally functional shape, is particularly lust-worthy.

Chanel Flap Bag Earrings

Vintage Chanel costume jewelry is particularly collectable, and who wouldn’t want little golden handbags dangling from their ears? As long as they’re Chanel bags, of course.

Hermes Vert Anis Birkin

There is no more sophisticated a pop of color than a bright Hermes Birkin.

Chanel Reissue 2.55 Flap Bag

Even if Celine Phantom Bags you’re skeptical about winter whites, this Chanel shoulder bag should be more than enough to change your mind.

Hermes Collier de Chien Ostrich celine bags UK Belt

If you’re looking for a chicer way to hold up your pants, you can stop looking. It doesn’t exist.

Louis Vuitton Keepall 55 Bandouliere

Just in time for the holiday travel season, pick up one of the greatest travel pieces of all time.

Hermes Kelly 35cm

If you think the Kelly is too precious to be an everyday bag, take a look at this version and think again.

Chanel Quilted Flap Bag

A black Chanel shoulder bag is something every fashionable woman needs in her closet, and this one is ever-so-slightly different than the ones that most people have. Being different is always more fun.

Introducing the Louis Vuitton W Bag - PurseBlog

Actually, this is a bit of a re-introduction or, perhaps, a formal introduction. Many of you have already seen the new Louis Vuitton W Bag in the arms of Michelle Williams, who stars in the brand’s fall handbag ads, but now we have a close-up outlet cheap Mulberry Bags sale look at all five versions of the bag, which is one of Vuitton’s marquee new pieces for Fall 2013.

Monogram haters, take a seat – Paul Smith Bags even though this bag doesn’t come in any entirely logo’d versions, you will find the iconic logo gracing the gussets of four out of five colorways, both in the traditional coated canvas and tonal leather with flocked motifs for a bit of added texture. The fifth version, alternately features overlaid flowers in a black-and-white check print. (At least I think they’re flowers; because of the check print, finding the edges of the forms in photos can celine bags UK be a little dizzying.)

I hold out hope for a future version of this bag without the monograms, but as it stands, the bag has grown on me a bit since I first encountered it. Although it plays on the ever-popular element of flared gussets a la Celine, Vuitton’s designers have done perhaps the best job of any major brand making the look their own, bringing the line of the gussets in well past their traditional celine phantom luggage borders at the edge of a bag’s front panel. I’m still not entirely convinced about the handle attachments, but they do mirror the slanted lines of the bag’s Celine Phantom Bags design quite well.

The bag comes in two sizes, PM and GM – the PM is 13 inches wide, while the GM reaches almost 16. The shape starts at $3,700 for a PM mixture of leather and canvas and tops out at $5,150 for a GM all-leather bag. You’ll be able to shop these bags this fall via Louis Vuitton.

LaToya Jackson totes her furry friend in Louis Vuitton - PurseBlog

It’s only the best for any celine phantom luggage pooch that travels with LaToya Jackson. Here she is coming out of a hotel in New York, carrying her adorable Pomeranian in a Louis Vuitton Dog Carrier. (Sadly, there’s no “first class” for outlet cheap Mulberry Bags sale celeb dogs in cargo. Though I suspect this fluffy baby gets her own seat on the plane.) If there’s a toy dog in Celine Phantom Bags your life that appreciates high-end luxury, you can purchase this carrier from the .

We can’t put a solid ID on LaToya’s Louis Vuitton celine mini luggage bags tote, but we’re guessing it’s a vintage design that’s no longer made. The patina on the leather trim would certainly seem to indicate that LaToya’s had this bag in her collection for a fairly long time. Fortunately for all LV fans, those signature monograms never fade (with proper care). Louis Vuitton experts, feel Paul Smith Bags free to weigh in with your best guesses!

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2013年10月7日星期一

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