Fashion Reviews 009

2013年9月4日星期三

Timberland to outfit Sundance Film Festival filmmakers

Timberland announced it will return as the Official Footwear and Outerwear Sponsor of the 2012 Sundance Film Festival, taking place January 19 – 29, 2012 in Park City, Salt Lake City, Ogden and Sundance, Utah, as part of its "Fade to Green" film festival program.

For the fourth consecutive year, Timberland will outfit the Festival's celebrated filmmakers with warm, outdoor-proven footwear and apparel for comfort, style and protection from the winter elements at Park City.

The brand will also launch a fun, interactive environmental initiative on-site at the Festival and online via Timberland social media channels, including Facebook and Twitter, to inspire Festival attendees and followers alike to protect the outdoors for future generations.

"The Sundance Film Festival is the perfect venue to showcase style and performance in cheap timberlands shoes action, and our gear packs the right amount of power and panache to allow filmmakers and attendees to do both," said Maile Buker, senior director of marketing for Timberland North America – and former Park City resident."

"When you're out braving the elements of Park City at the Sundance Film Festival, black timberland boots it's important to not only have the right gear to stay warm and protected, but also to look and feel great.

Additionally, through the onsite presence we have planned for the 2012 Festival, attendees will also have the opportunity to share Timberland's passion for preserving our most valuable resource – the outdoors – by working together to protect and conserve the environment. We're excited to announce more details in the coming weeks."

"We greatly appreciate the continued enthusiasm that longtime sponsor Timberland brings to the Sundance Film Festival," said Keri Putnam, Executive Director of Sundance Institute. "

"We are pleased to collaborate with a supporter that believes in the Sundance Institute mission of connecting artists and audiences, and we look forward to sharing with them the excitement of the 2012 Festival."

This January, Timberland will showcase the latest from the Earthkeepers collection, the brand's most eco-minded collection of footwear and outerwear. Styles include a range of green features such as recycled leathers, organic cotton laces, and Green Rubber outsoles made from 42 fur timberland boots percent recycled rubber. Festival goers will be able to stay warm in great-looking performance gear that's also easy on the environment.

Timberland has always been about building community, and through its film festival program "Fade to Green" the brand timberland store has built a platform for establishing a strong connection to film festivals.

The pioneering timberland boots sale spirit and ingenuity that inspires film festivals is a reminder that, like Timberland, film goes beyond commerce, and is about innovation, self expression and style. By raising awareness and inspiring action together, communities have the ability to affect real change and create a better, more sustainable world.

Mobile camp supports Timberland's fall collections

The Timberland Company announced a bold integrated marketing campaign to create a dialogue with young city dwelling consumers around the world. The program supports Timberland's modern, stylish and eco-conscious fall 2009 footwear collections and includes mobile iPhone and Blackberry applications and games; interactive billboards; branded videos and commercials on Hulu; customizable Pandora radio stations; reverse sidewalk graffiti; "station domination" out-of-home advertising; in-store promotions and retail windows; and public relations targeting trend-driving blogs and magazines. Select campaign elements launch this month in the U.S., Italy and the U.K.

"We are very excited to launch an innovative marketing program that engages young millennial consumers where they are - online, on their phones and out in timberland store major cities around the world," said Theresa Palermo, Senior Director of Marketing for North America.

Jim Davey, Timberland's Vice President of Global Marketing, added: "This combination of social and digital media, combined with innovative advertising black timberland boots and public relations, creates a meaningful conversation with our young consumers and demonstrates Timberland's commitment to integrated marketing around the world."

Mobile Media
Timberland has partnered with mediahub from Mullen and Ansible Mobile to launch "Expedition Timberland," a mobile iPhone and Blackberry application that celebrates the new Timberland Mountain Athletics and Earthkeepers collections by enabling outdoor enthusiasts to discover adventures in big cities. The customized city application is available now in six U.S. markets: New York City, Los Angeles, Chicago, fur timberland boots Boston, Denver and Minneapolis. "Expedition Timberland" guides users to hiking trails, neighborhood walks, secret spots for relaxing and the best city views, among other outdoor cheap timberlands shoes oriented activities.

Ten additional markets will be added to the "Expedition Timberland" application beginning in November 2009 and into early 2010. Through a voting mechanism built into the application, consumers will have a say about which pre-selected markets and special features are added to the mobile media program.

Additional creative elements for the timberland boots sale application, relevant to consumers in any market, include a game for the iPhone called "Timber Trail" that invites players to select the appropriate Timberland gear in order to overcome various obstacles; a music component for the iPhone that creates an adventurous playlist and updates with fresh music selections each week; a gear section that provides product information and a WAP site with a full Timberland product catalog featuring mapping and search functionality. Both the application and WAP site have click-to-call functionality that makes it easy to buy Timberland product and locate stores.

The "Expedition Timberland" mobile application for iPhone is set to launch on September 14. The mobile application for Blackberry will launch on September 21.

Timberland reduces carbon emissions by 36%

The Timberland Company a leading outdoor footwear and apparel company and environmental steward, announced that it has achieved a significant reduction of greenhouse gas emissions. The company successfully reduced its emissions by 36 percent in 2009 over its 2006 baseline coming from Timberland owned and operated facilities and employee air travel. Timberland is on pace to reach its goal of a 50 percent emissions reduction by the end of 2010.

Energy Achievements
This reduction was attained primarily through increased energy efficiency at Timberland's retail locations, renewable energy procurement at its cheap timberlands shoes distribution facilities and decreases in employee air travel:

• Retail: Timberland is the first company to achieve the LEED (Leadership in Energy and Environmental Design) Retail certification for mall-based stores. All new Timberland® stores in North America are built to LEED specifications fur timberland boots and the company achieved energy savings by installing state-of-the-art LED lighting in nearly all of its US stores.
• Distribution Facilities: By the end of 2009, Timberland sourced approximately 12 percent renewable energy globally. Timberland uses primarily solar power in its Ontario, CA, distribution center and 100 percent wind power at its Enschede, Netherlands site. In 2009 Timberland's Danville, KY, distribution center began purchasing locally-produced renewable electricity.
• Employee Air Travel: Timberland has asked employees to consider alternatives to travel and has prioritized alternative options -- including the use of black timberland boots virtual presence and Web conferencing in order to reduce the amount of air travel employees use.

"We're pleased with our energy efficiency progress, but we still have work to do to help our employees globally make further reductions and source more renewable energy. Additionally, there is a huge opportunity to make better product design decisions and engage more with our value chain to address our broader carbon footprint," said Betsy Blaisdell, Sr. Manager, Environmental Stewardship. "Timberland is committed to reducing its carbon footprint -- both in our facilities and throughout the supply chain and conducting our business in timberland store the most environmentally-responsible way. In 2009, we made improvements that we are proud of and can continue to build upon."

Moving Forward
Since a large portion of Timberland's emissions come from within the supply chain, timberland boots sale which Timberland does not directly control, an effort is underway to ensure the company is working with suppliers to help reduce those emissions. Part of that process includes reporting the size and scope of those emissions and Timberland currently reports product-related footwear factory emissions on a quarterly basis.

The company uses a three-pronged approach to further contribute to emissions reductions in its supply chain:

• Timberland uses tools like the Green Index rating system to empower product developers to choose less carbon intensive materials at the design stage of creating its products. The Green Index rating system also gives consumers information about the environmental footprint of Timberland's footwear.

Timberland Bolder CSR goals with four pillars

The Timberland Company, a leading outdoor footwear and apparel company known for its best practices in transparency and accountability, announced the company's CSR goals and forward-looking targets, which are positioned to align more strategically with its overall brand values. The updated goals and targets have been published on Timberland's newly-launched CSR communications portal, which provides a dynamic, integrated experience that informs, inspires and engages consumers around the timberland boots sale brand's CSR efforts.

Timberland's Bold CSR Goals
Timberland's refined CSR goals focus on larger issues associated with each pillar -- Climate, Product, Factories and Service. For example, the company's aspiration around its products has evolved from designing recyclable product (one area of the product lifecycle) to creating a strategy to ultimately target the entire life cycle through cradle-to-cradle innovations.

Similarly, the company's approach for compliance with its Code of Conduct has evolved from a check-list approach in factories to putting workers at the heart of the assessment process and driving changes that ensure human rights and improve fur timberland boots lives.

"We want to be cheap timberlands shoes proof positive in terms of the change we seek to influence through our business. Our updated goals now reflect this approach -- and engaging employees and communities in this work is a critical part of our objectives," said Mark Newton, Vice President of CSR for Timberland. "Our climate goal, in particular, is framed in a way that is ambitious, meaningful to consumers, and closely linked to our goal of becoming the number one outdoor brand."

Timberland's new bold goal for each of its four CSR pillars are as follows:
• CLIMATE: Protect the Outdoors
• PRODUCT: Innovate Cradle-to-Cradle
• FACTORIES: Improve Workers' Lives
• SERVICE: Engage Communities

The new goals are not just aspirational -- quantifiable performance metrics have been established for each pillar. For instance, to support Timberland's bold product goal, the brand will work to increase the percentage of renewable, organic and/or timberland store recycled materials used in its products to more than 50 percent by 2015.

"I loved drilling down into the data in the website," said Dara O'Rourke Co-Founder of GoodGuide, whose mission is to help consumers black timberland boots make purchasing decisions that reflect their preferences and values. "As a researcher, and a consumer, Timberland's site let me understand much better the company's actual environmental and social footprint, see what they are doing specifically to improve their performance (and where I think their actions may not meet the challenge), and then track them over time. I look forward to the company publishing product-level environmental scores in the near future. I think this kind of product-level transparency could be a real game-changer in the apparel and footwear industry."

New CSR Communications Platform
In addition to its new CSR goals and performance targets, Timberland has released its annual 2009-2010 performance data on the portal. The portal replaces printed CSR-related communications and will be updated quarterly, allowing visitors to view data against the company's quantifiable CSR targets associated with each pillar.

Love Barbour jackets very much

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Where to buy barbour jeackets

This British brand, Barbour, has been producing clothes "perfectly suited for life in the great outdoors" since 1894, including a complete line of "Original British Country Clothing;" a classic mens barbour jacket selection of British country apparel, sweaters, boots, scarves, caps, bags barbour jacket sale and other accessories.
It is mostly conservative hunting inspired clothing but you can also find great wardrobe staples....sweaters, pants and button downs.

It is barbour international jacket def. not trendy by any means.

A ladies barbour jacket favorite, almost since the inception of the company, is the durable wax jacket which comes with a lifetime guarantee and can be returned at any time for re-waxing, repairs or barbourjacketsaleuk.biz alteration. PRETTY AMAZING STUFF!!!!

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2013年9月4日星期三

2013年8月31日星期六