Paul Smith Tianjin (Image: Fashion Trend Digest) Kicking off its second crack at
the China market paul
smith holldall bags sale, following a well-publicized withdrawal five years
ago, leading British label Paul Smith recently unveiled its first new location
in Tianjin. Having in some analysts eyes jumped the gun by entering China before
consumers had warmed to more low-key labels, Paul Smith is optimistic that the
emerging brand-savvy Chinese shopper will mean its prospects in 2013 are far
better than they were in 2006. Spearheaded by the new Tianjin location, Paul
Smiths renewed China push will be both old-school and cutting-edge, with the
brand expanding its brick-and-mortar presence while jumping into domestic
Chinese social media platforms. Hoping to open around 20 locations nationwide
over the next five years, Paul Smith is preparing to open its very first
mainland China flagship, a 5,000 square foot (465 square meter) megastore in
Shanghai by the end of this year. Located in the Lotte Department Store at
Tianjins Milky Way International Shopping Center, Tianjins Paul Smith boutique
wouldnt look entirely out-of-place in London, with a nicely outfitted interior
featuring pale yellow limestone floors and antique furniture. Using the same
store-in-store effect seen at Paul Smith locations at Heathrow Terminal 5 and on
Greene Street in New York, the Tianjin boutique is divided into four discrete
sections: menswear, footwear, jewelry, and womenswear. Each section features its
own British flavor, with the menswear section outfitted in traditional
hand-carved oak paneling, a pair of 19th century oak tables and two antique
chairs upholstered with Maharam fabric personally designed by Sir Paul Smith.
With oak flooring in a unique zigzag pattern, a light pink striped backdrop, a
central antique dolphin-base table, and a coral chandelier, the womenswear
section is the yin to the menswear areas yang. Paul Smith Tianjin (Image:
Fashion Trend Digest) As Jing Daily noted in August, Paul Smith is optimistic
that changing demand in the country led by shoppers with an eye on quality and
style rather than logos and flash will help it capture more of the countrys
still-booming high fashion segment despite consumer slowdown fears paul
smith handbags sale. By 2020, the mainland China fashion market is expected
to triple in size to more than 1.3 trillion yuan (US$206 billion), up from 400
billion yuan in 2010. As Balbina Wong, chief executive officer for ImagineX
Group (Paul Smiths distributor in the Greater China region), put it this summer,
This is the right time to join the raceChinese consumers are becoming more
sophisticated and brand-conscious buy
Paul Smith Handbags. Chinas overall GDP may slow, but the middle-class is
growing. As Sir Paul Smith told the FT, There is a lot more awareness of Paul
Smith [in China] now than there used to beThere are a lot of people who are not
necessarily looking for the obvious symbols of wealth or fashion. They are more
looking to buy things that they know are interesting, or special.
http://www.paulsmithbagsaleshop.co.uk
